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Meta Ads Specialist • Gold coast

Performance Based Meta Ads for Ecommerce Brands

Performance Based Meta Ads for Ecommerce Brands

I run your Meta Ads (Facebook and Instagram) and get paid on real orders in your own system, not a dashboard number you can't trust.


30 Day Performance Guarantee: for the brands I take on, I cover any loss on ad spend for the first 30 days.

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You pay for orders, not clicks.

You pay for orders, not clicks.

You pay for orders, not clicks.

Most agencies report the numbers Meta gives them, usually ROAS. The problem is that Meta grades its own homework and it doesn't accurately tell you whether the advertising is actually making your business more money.


I look at what actually moves your business: real, bottom-line data. The goal isn't to make Meta Ads look good, it's to grow your business.

Another part of that mechanically blocking your past purchasers so ad spend is never wasted on your existing customers.

Most agencies report the numbers Meta gives them, usually ROAS. The problem is that Meta grades its own homework and it doesn't accurately tell you whether the advertising is actually making your business more money.


I look at what actually moves your business: real, bottom-line data. The goal isn't to make Meta Ads look good, it's to grow your business.

Another part of that mechanically blocking your past purchasers so ad spend is never wasted on your existing customers.

1.

We agree what a new sale is worth to you.

2.

I run and optimise your Meta Ads.

3.

When a real order lands in your system and isn't refunded, that's what I'm paid on.

I don't get to call it a win unless your business does.

If you'd rather have one fixed monthly cost than a fee that moves with sales, that works too. We'll figure out which suits you on the call.

If you'd rather have one fixed monthly cost than a fee that moves with sales, that works too. We'll figure out which suits you on the call.

30 day performance guarantee.

Your first month is about proving Meta Ads works for your brand before you take on financial risk. If the campaign doesn't generate a net profit, I cover the ad spend shortfall.


Because it’s my own capital on the line, this is only offered after confirming your unit economics and fulfillment capacity support it.

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Case Studies

Case Studies

Case Studies

Weatherproof site plans for construction.

65 → 324

orders per month

in 1st year together

$8k → $39k

monthly revenue

in 1st year together

5× monthly order volume

The situation

ToughCAD was in its early days, they had a small existing audience, very little brand recognition, and a highly specific target market. The challenge was to quickly build awareness, drive qualified traffic, and convert cold prospects into loyal customers.

What we did

We didn't bet on one idea. We tested different angles and formats against what was already working, kept what beat it, and scaled from there so the growth was systematic, not a lucky run.

The result

We scaled spend only as the orders held up in their own system, growing from 65 to over 324 orders a month while lowering blended CAC.

"Dan genuinely cared about growing the business, not just running ads. He took the time to understand how everything fit together before making changes, and kept us involved throughout. We ended up growing a lot quicker than I thought we would and I'd happily recommend him."

"Dan genuinely cared about growing the business, not just running ads. He took the time to understand how everything fit together before making changes, and kept us involved throughout. We ended up growing a lot quicker than I thought we would and I'd happily recommend him."

Charlie Abbott

Founder, ToughCAD

UK retro-inspired outerwear brand.

180 → 720

orders per month

in 1st year together

$31k → $123k

monthly revenue

in 1st year together

Maintained profitable while scaling

The situation

A brand grown entirely on organic content, worried that paid ads would make them look generic and lose what made them stand out.

What we did

I built ads that felt native to the brand, their tone, their energy and ran each product drop as a structured launch.

The result

Real, repeatable monthly growth they could see in their own sales, without losing the identity the brand was built on.

"We'd built WELLBRICK through organic content, so we were pretty cautious about paid ads. Dan understood the brand straight away and came up with creative that actually felt like us instead of looking like typical Facebook ads. The whole process was straightforward and the results were great."

"We'd built WELLBRICK through organic content, so we were pretty cautious about paid ads. Dan understood the brand straight away and came up with creative that actually felt like us instead of looking like typical Facebook ads. The whole process was straightforward and the results were great."

Louis Barr

Founder, WELLBRICK

You work with me.
Not an account manager.

You work with me.
Not an account manager.

I spent years running Meta acquisition for 20+ UK brands at a performance agency before going out on my own. Now I'm on the Gold Coast working directly with founders. When you work with me, I'm the one doing the work, not a junior learning on your budget.

I only take work I think will pay off.

I only take work I think will pay off.

You're not buying guaranteed results, you're buying reach to amplify a business model that already works. If yours doesn't, ads won't fix it, and I'll say so on the first call.


Baseline Requirements:

  • A proven hero SKU. Consistent sales and clear product-market fit.

  • Margin room. Enough to absorb ad spend and still keep real profit.

  • Inventory runway. The capacity to handle more volume.


No pre-launch concepts, dropshipping, or low-margin catalogues.

An account built for your spend.

An account built for your spend.

Structure matters more than most people think. The setup that works at $100 per day isn't the one that works at $1,000 per day, and getting it wrong quietly wastes budget for months. I build for where you are, then rebuild as you grow, always adapting to the latest platform updates.

Testing that builds on itself.

Most accounts get new ads thrown at them until something sticks, which makes it impossible to tell what's working or why. I run new concepts against your current best performers. If they win, they scale. If they don't, they're gone. Nothing gets dismantled to make room for a guess.

Creative that still looks like you.

Creative that still looks like you.

Loud, pushy ads destroy brand equity. I work from content that's already proven with your audience and adapt it into high converting ad formats. Your organic feed stays 100% yours and no ads go live without your direct sign-off.

Book a call.

Book a call.

We’ll look at your business together and I’ll tell you straight whether I can help. If I can’t, I’ll say so.

We’ll look at your business together and I’ll tell you straight whether I can help. If I can’t, I’ll say so.